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This thesis project titled Curating Christmas: A simplified approach to Christmas celebrations originated from a personal observation of rampant consumerism during the Christmas season, both in retail stores and through online haul videos. This project aims to redefine the holiday experience by shifting the focus from mass consumerism to a more intentional and meaningful celebration. Targeting elder Generation Z, particularly those with young children, the project emphasizes the curation of unique, handmade, thrifted, and sustainable items. Research for the project included a literature review, case studies, and visual analyses. The visual solution includes creating a cohesive brand identity, marketing materials for a Christmas market featuring small artists and creators, and a family workbook designed to offer memorable and affordable holiday activities.

Honoring tradition through intentional, time-honored methods. Like a locket holds something precious from the past, this value reflects your reverence for history, storytelling, and heritage in design.

Elevating the physical and sensory experience of design. A bow finishes with a flourish—this value embraces the joy of touchable, tangible quality and the connection found in well-made things.

Celebrating craftsmanship and detail. Just as a button holds things together, this represents the care, function, and beauty that go into your work—where form meets purpose through skilled hands.